The main types of advertising sites.

Escort directories

Profile listings searchable by city. Usually paid by listing period or upgrades, often with verification and reviews.

Classifieds

General or adult ad boards. Often cheaper or free, with less verification and more mixed enquiries.

Booking platforms

Customers request a time directly. Costs, payment flow and verification vary a lot between platforms.

Many providers also keep their own website or a link page. Mainstream social networks and link services often restrict or remove adult-service accounts, so don’t rely on them alone.

Sites independent providers use in Australia.

RhED, the Victorian sex-worker support program, publishes a list of online advertising platforms in its “Starting Out: Independent Escorting” fact sheet (opens in a new tab). It includes Scarlet Blue, Escorts and Babes, RealBabes, Tryst, Ivy Société, Locanto and many others, and says clearly that the list is not an endorsement.

We take the same approach: these are options to research, not recommendations. Prices, rules and features change, so check each site’s current terms yourself.

What to compare before you pay.

• Cost model. Flat listing fee, upgrades and boosts, subscription, or commission per booking. Work out the cost per real booking, not per view.
• Verification. Does the site verify that advertisers are real? Customers trust verified profiles more, and fakes undercut everyone.
• Audience. Which cities does it rank for, and who is it built for? Search the site the way a customer would.
• Privacy and safety. What does the site show publicly, what does it store, and can you control both?
• Who holds your money. If customer payments pass through the platform, ask when and how you are paid.
• Terms. Read what the site can do with your photos and your account, and how you leave.

Track what actually brings bookings.

Ask new customers where they found you, or use a different link in each ad. After a month, compare the cost of each site with the bookings it produced. Keep the ones that pay for themselves and drop the rest.

Keep your details private.

• Use a work-only phone number and email.
• Check photos for anything that could identify your home or neighbourhood.
• Never publish your home address; list a suburb or general area.
• Send enquiries to a structured booking link rather than your personal number.

More in our online safety guide for independent providers.

Where BelleTime fits.

BelleTime is a booking platform with a directory of verified providers. Providers use the profile and booking tools free: no subscription, no commission. Customers pay your full price directly to you at the appointment, and pay BelleTime a separate A$19 booking fee, including GST.

You can share your BelleTime link in every ad you run elsewhere, so all requests arrive in one place, in the same structured shape. See how to write a profile that gets booked.

Advertising rules.

Advertising rules differ between states and territories, and every site sets its own terms. Your state’s sex-worker organisation can tell you what applies where you work.

Common questions.